The Visit Lubbock Team is proud to join in the celebration of National Travel & Tourism Week, recognized annually the first week of May.

Since 1984, destination marketing organizations across the nation have promoted the week through a variety of events and activities all meant to champion the power of travel. This year, the Visit Lubbock Team is proud to continue the popular Live Love Lubbock campaign! We hope you will participate in this year’s interactive game via social media (read below to find out more), and enjoy some quality time with family and friends as you celebrate all that Lubbock has to offer.

take a pic & win big

Snap & share your #LiveLoveLubbock pics!

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hub city trivia

How much do you know about Lubbock?

Find out more

What do you know about Lubbock? Visit our Facebook page daily between Saturday, May 2 and Sunday, May 10 to guess the answer to our “Hub City Trivia” question of the day. 

Each evening, we will reveal the winner of that day’s “Hub City Trivia” as well as the answer on the Visit Lubbock Blog. Winners will receive a Lubbock Prize Pack featuring a gift card to one of Lubbock’s favorite spots.

Visit one of our locations below and snap your picture in the life-size Live Love Lubbock frame. Once there, you’ll receive a few goodies from Visit Lubbock as well as instructions for playing our social media game. 

After taking your photo, post your picture on Facebook, Twitter or Instagram anytime from May 2-10 (and be sure you’re following us).

To be eligible for the prize:

On Facebook, you MUST tag Visit Lubbock in the post description, and on Twitter or Instagram, you MUST use #LiveLoveLubbock. Three participants, drawn at random on May 13, will each win $500 in local gift cards and a Lubbock Prize Pack!

Find the Live Love Lubbock frame on these dates and at these locations and times:

  • Friday, May 1 6 – 9 P.M.
    First Friday Art Trail at Louise Hopkins Underwood Center for the Arts (LHUCA) 511 Ave. K
  • Monday, May 4 11 A.M. – 2 P.M.
    Texas Tech Universityat the West Plaza outside of the Student Union Building
  • Tuesday, May 5 4 – 7 P.M.
    Abuelo's4401 82nd St.
  • Thursday, May 7 6:30 – 9:15 p.m.
    Lubbock Memorial Civic Center1501 Mac Davis Ln.
  • Saturday, May 9 1 – 4 P.M.
    Science Spectrum & OMNI Theater2579 S. Loop 289
see official rules

The sweepstakes is open to legal residents of the 50 United States and the District of Columbia and shall be construed and evaluated according to U.S. law. No purchase necessary to enter or win. A purchase or payment of any kind will not increase your chances of winning. Winning photos are subject to approval by the Visit Lubbock Team. By submitting a photo, you are giving Visit Lubbock permission to use the image for marketing purposes via social media, however, entrants will not lose their rights to their original photograph(s). Visit Lubbock has rights to use all photos submitted; this applies to all entries regardless of final prize status (i.e. photos may be used at Visit Lubbock's discretion whether they are awarded a prize or not).

the tourism effect

In 2013, Lubbock welcomed more than 5.55 million visitors to town!

According to the report by D. K. Shifflet & Associates some of those visitors came for work, but the majority came to enjoy Lubbock’s attractions, unique shops and robust dining options.

How does tourism to the “hub city” impact you as a lubbockite?
How does tourism to the “hub city” impact you as a lubbockite?

Tourism to the “Hub City” most directly impacts your pocketbook. As a result of travel to Lubbock, more than $534 was saved on property taxes per household in 2013.

Locally, the tourism industry employs 7,750 people resulting in $231 million in annual earnings.